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Jakob Nielsen’s Quotes

If for some reason you don’t know who he is, I strongly recommend to read about Usability Guru.

I met with his ideas about 5 years ago and I’ve never seems to be amazed how perfect his knowledge
about customers goals and customers behavior.  There are some my favorite quotes:



If your users have many questions, it’s a failure of your primary site design. It becomes not so much customer support, as much as customer complaints.

People give up if the item is not found where it’s expected to be.

Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience.

Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment. People arrive at a website with a goal in mind, and they are ruthless in pursuing their own interest and in rejecting whatever the site is trying to push.

On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website’s information is hard to read or doesn’t answer users’ key questions, they leave. Note a pattern here?

Good information architecture makes users less alienated and suppressed by technology.  It simultaneously increases human satisfaction and your company’s profits.  Very few jobs allow you to do both at the same time, so enjoy.

Even the best designers produce successful products only if their designs solve the right problems.  A wonderful interface to the wrong features will fail.

I’m not saying multimedia is useless, but only give it to people when they ask for it. If you dump it on them to begin with, it slows down the navigation and distracts [users] from their mission.

TrustE icons, they are useless. No one understands what they mean.

It’s about time we start using more multimedia to convey information, … Good multimedia design is similar to film design. The goal is not to be flashy.

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